STN Digital x Under Armour: Influencer Marketing Campaign Reaches 800K + and 1 Million + Impressions
Our RoleInfluencer MarketingProduction
In a groundbreaking collaboration to elevate the launch of their revamped Meridian collection, Under Armour teamed up with STN Digital for an influencer box seeding campaign.
This innovative initiative seamlessly engaged popular social media athletic “It Girls” who showcased their excitement for Under Armour’s softest, buttery fabric.
With STN Digital’s skilled Production and Influencer Marketing teams, STN played a pivotal role in the campaign’s success. STN provided comprehensive support, handling everything from the design and production of stylish gift boxes wrapped in a soft Meridian fabric touch, to managing the shipping logistics. STN also handled influencer sourcing, vetting, and contracting, ensuring a smooth execution of content creation for Under Armour.
STN Digital’s work with the influencers ignited brand enthusiasm by sharing how the Meridian collection could be styled and emphasized how soft the fabric was. STN also increased awareness for SportStyle products, seamlessly aligning with the trends that the athletic “It Girls” were leading.
The carefully crafted gift boxes by STN featured a stylish aesthetic with a soft-touch feel, mirroring the Meridian fabric’s quality. Upon opening, influencers encountered a solid reveal layer that spoke to the essence of the Meridian collection and built anticipation for the products inside.
The impact was significant:
STN strategically targeted seven influencers in the lifestyle and athletics space, which included notable personalities: Alison Kuch, Bre Socker, Shelby Sacco, Beth Anne Brice, Justine Ndiba, Ella Halikas, and Nany & Kaycee.
The influencers collectively produced eight pieces of content, garnering over 1 million impressions and achieving a reach of over 800K. These impressive figures surpassed industry standards, with engagement rates on TikTok exceeding 6 times the average and Instagram engagement rates doubling the industry norm.