CASE STUDY
Small Wins Candy Launch at Walmart: STN Digital Brings Big Results with Jayson Tatum
Our Role
Content + StrategyLivestreamingProductionSmall Wins partnered with STN Digital to generate buzz around the nationwide Walmart launch of their brand as represented by NBA Star, Jayson Tatum.
STN’s mission was clear—generate massive awareness and engagement for the candy’s debut through a well-crafted content strategy. By executing strategic social content and high-impact promotion, STN ensured Small Wins captured attention from the start, positioning it as a standout product in the market.
The Ask
When Small Wins set out to make a significant impact with its Walmart launch, STN Digital was brought in to take it to the next level. Tasked with creating a series of promotional videos, STN aimed to make the launch unforgettable.
With NBA star Jayson Tatum as the face of the brand, STN’s mission was to create content that not only resonated with audiences but left a lasting impression. By tapping into Tatum’s star power, the goal was to ensure that Small Wins became the buzzworthy product everyone was talking about from day one.
The Strategy
STN Digital focused on showcasing Jayson Tatum in fun, authentic moments, highlighting his relatable personality to create an instant connection with the target audience. By putting Tatum at the forefront, STN aimed to harness his influence and build excitement around Small Wins.
The content was specifically crafted for Instagram and TikTok, ensuring maximum social media reach and impact. STN delivered a mix of dynamic videos and eye-catching GIFs, giving the Small Wins team a diverse set of assets to amplify the brand’s presence across multiple platforms.
@enjoysmallwins ✨It’s like a reward✨Now available @Walmart #enjoysmallwins @Jayson Tatum ♬ original sound - Enjoy Small Wins
The Execution
STN Digital ideated several concepts that put Jayson Tatum at the forefront, showcasing him in fun, natural moments with friends.
These concepts were designed to highlight the brand’s playful appeal, positioning Small Wins as more than just a celebrity-backed product. By focusing on authentic, relatable experiences, STN ensured that the campaign resonated with everyday consumers, making the brand feel approachable and real.
The Results
STN Digital delivered 4 unique video pieces, along with a series of GIFs for extended social media coverage.
The campaign was a resounding success, generating buzz and reaching over 2 million viewers. These efforts helped Small Wins launch with a strong presence in Walmart stores nationwide, capturing attention and driving excitement for the brand’s retail store debut.
The content created by STN Digital struck a chord with audiences, providing an engaging glimpse into Jayson Tatum’s world while highlighting the unique appeal of his candy brand.
The overwhelming positive sentiment surrounding the launch confirmed the campaign’s success, establishing Small Wins as a brand that delivers fun, family-friendly experiences to its customers.