Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success.

💡 Key Topics Covered:

• Performance Marketing Pitfalls: Why focusing solely on immediate ROI can hurt your brand in the long run.
• Upper vs. Lower Funnel Tactics: The power of brand-building strategies, like community and trust, to complement direct sales.
• New Balance Case Study: How shifting from 70% lower funnel to 70% upper funnel tactics turned the brand around.
• Aligning Marketing & Sales: How to educate stakeholders on the differences between sales and marketing campaigns.

🎯 Whether you’re a spreadsheet marketer or a creative strategist, this episode provides actionable insights to balance performance marketing with brand-building.

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital