David Brickley, CEO of STN Digital, sits down with Karin Kildow, Owner & CEO of The Content Capital Group, to discuss the future of athlete branding, social media, and marketing.

Karin shares her perspective on where AI belongs in the creative process, why audiences are pushing back against AI-generated content, and how athletes and brands can continue building authentic relationships with fans. The conversation also covers the value of Cannes Lions, networking at the highest levels of sports and entertainment, and where the industry is headed next.