Tina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and second screen experiences. On this episode, Tina breaks down her role and new products in the golf space. She dives into how she approaches marketing, her core beliefs when it comes to social platforms, and how she markets to their different audiences.