San Diego, CA — March 31, 2026, STN Digital and Green Bay Packers have been shortlisted for the 18th Annual Shorty Awards for the Big Boom Hotline campaign in the Sports category, showcasing the creativity and effectiveness of its work in digital media. 

The Green Bay Packers Big Boom Hotline campaign was created to transform Pro Bowl voting into an interactive fan experience, driving engagement and increasing participation during a key league moment. The project leveraged creativity and platform-native storytelling, reaching millions of fans across social platforms and driving measurable fan interaction and voting behavior. By focusing on interactive storytelling, audio-led creative, and fan participation, STN Digital created the project that envisioned new possibilities for creative storytelling, making the Green Bay Packers Big Boom Hotline campaign a strong contender for the Shorty Awards.

“The Big Boom Hotline started with a simple question: how do we make Pro Bowl voting feel more engaging and less passive for fans?” said David Brickley, Founder and CEO of STN Digital. “By designing an experience that invited participation and broke from the usual format, we were able to turn a routine moment into an experience fans actually wanted to engage in. It’s a strong example of how thoughtful, fan-first creative can drive real engagement, and we’re honored to be recognized by the Shorty Awards.”

“In our 18th year, ‘Claim Your Era’ is more than a theme, it’s a declaration of adulthood, a reflective question and a call to action to digital storytellers,” says Junmian Sun, Managing Director of Shorty Awards. “This season’s finalists moved past the ‘rented attention’ and algorithmic chasing. They claimed the era of creativity with gravity, by building community, investing in their craft, and entering conversations that people actively choose to return to rather than scrolling by.”

Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Walt Disney Company, NFL, Digitas, Meta, Amazon, Google, Apple, Netflix, PETA, Bobbie, and more. We look forward to celebrating the winners at the Shorty Awards ceremony on May 19 in New York City.