May 25, 2021

A Look Inside the PGA Tour’s Content Strategy with Preston McClellan

David is joined by Preston McClellan, Director of Player Content at the PGA Tour. They discuss athlete/talent marketing, how to create more opportunities for your athletes/talent/stars, and what strategies you need to have in place in order to set them up for success. Questions covered in this episode include: What platforms seem to be working the best right now? How do you pitch new content/sponsorship opportunities? Right now, who on the tour is doing a great job on capitalizing on these opportunities? What does the future of athlete marketing look like?

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