Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years? Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize the app, and what the potential for the future of shopping on IG could be.