David Brickley, CEO of STN Digital, sits down with Beth Sidhu, Chief Executive Officer of SPORT BEACH, to discuss how one of the most influential destinations at Cannes Lions has become a hub for sports business.

Beth shares the vision behind SPORT BEACH, the strategy driving its growth, and why content, community, and play have become the foundation of the business. The conversation also explores the future of sports marketing, audience development, and what it takes to create experiences that bring athletes, brands, and marketers together.