David Brickley, CEO of STN Digital, sits down with Jared Kleinstein, Founder/President of Gondola, to discuss the biggest trends shaping sports, social media, and athlete marketing.

The conversation explores the Cavaliers reunion, the Knicks’ playoff run, how athletes can capitalize on “surge moments,” and why so many brands miss opportunities during major cultural moments. Jared and David also share practical strategies for athlete social media, building authentic fan engagement, and navigating the growing backlash against AI-generated content.