Everyone’s talking about AI—but is anyone talking about what’s not working? In this episode, David Brickley breaks down why AI adoption isn’t moving as fast as the hype, and why marketers need to approach it with more patience than panic. He covers:

• The Ben Affleck quote that reframed his thinking
• Why 95% of AI pilots are failing, according to MIT
• The $1.5B lawsuit that could shape copyright law for AI
• What the .com bubble can teach us about overhype
• Why AI content generation still isn’t ready for prime time

If you’re overwhelmed by the pressure to overhaul your brand with AI overnight, this one’s for you.