June 24, 2025
This One Platform Reaches 90% of $75K+ Earners (and You’re Not Using It)
Sleeping on YouTube Shorts = leaving serious money on the table. In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously. 📊 This episode covers:
- Why 90% of $75K+ US earners are on YouTube
- The crazy scale of YouTube Shorts (70B+ daily views!)
- Why just cross-posting your vertical content is a no-brainer
- How YouTube Shorts’ engagement rate stacks up against TikTok and IG Reels
- Why short-form video discoverability on YouTube is wide open right now
🚀 Your high-value audience is already there. Are you?