Your content isn’t going viral because… it’s not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore. 📈 This episode covers:

• Why shares and DMs matter way more than likes
• How platforms reward highly shareable content
• What a share really signals about your content
• How to rethink your content strategy for discoverability
• The biggest red flag in an “impressive” engagement report

📬 If they’re not sending it to a friend, it’s probably not as good as you think.