“Gen Z just has no attention span.” Nope. Your content just sucks.

In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t good enough.

🔥 This episode covers:

– Why blaming Gen Z is lazy marketing

– The myth of “15-second attention spans”

– What binge-watching and podcasting prove about content length

– Why value and storytelling matter more than format

– How to stop making excuses and start making content people actually want

📺 If they’ll watch 8 hours of Netflix or 3 hours of a podcast, they’ll watch you—if it’s worth their time.