2026 NCAA Report

March Madness creates some of the biggest moments in sports, and the conversation starts long before the bracket is revealed. This report analyzes how NCAA men’s and women’s basketball programs are building fan momentum across social media during the months leading into the tournament.

Download our FREE report to discover:

• The Social Momentum Behind March Madness: How college programs build attention and cultural relevance on social media before Selection Sunday.
• Men’s Basketball Engagement Drivers: Why highlights, real-time game moments, and connections to NBA players consistently generate strong engagement.
• Women’s Basketball Social Growth: How personality-driven content, humor, and athlete storytelling are fueling fan engagement across platforms.

Download the report to see which programs are leading the social conversation heading into March Madness and the content strategies driving fan engagement. 🏀