CASE STUDY
STN Partners With World Golf Hall of Fame to Generate 7.5M Impressions Through Social Media Management
Our Role
Content + StrategyProductionSocial Media ManagementSTN Digital partnered with the World Golf Hall of Fame (WGHOF) to promote and cover the lead-up, ceremony, and the days after for the 2022 induction which honored the newest Hall of Fame members. Our team developed a social media management strategy to generate awareness and increase followers for the WGHOF.
How STN executed the social media management strategy for the World Golf Hall of Fame
The team at STN provided live coverage of the 2022 WGHOF induction and created custom content pieces to share across their social media accounts. STN also executed timely and strategic engagement plays like a WGHOF Sweepstakes of Tiger Woods’ Best Career Moments where fans could vote and win a grand prize. Tiger Woods even shared the WGHOF’s Sweepstakes post to his Instagram story, which alone garnered over 1.2K new followers.
The Results
During the WGHOF coverage there were over 537K engagements, 7.5 Million Impressions, and 2.9 Million video views across social channels – accounting for 94% of the account’s total engagements year-to-date! The WGHOF saw a 10.1K net follower growth across Facebook, Twitter, and Instagram.
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