CASE STUDY

TV One: NAACP Image Awards

Our Role

On-site Productions

The Ask:

TV One asked STN Digital to create an activation to capture eye-catching and memorable footage of attendees during the 50th Annual NAACP Image Awards that tied into the show’s theme #RepresentChange.

The Work:

STN Digital helped bring #RepresentExcellence to life in a royal lounge fit for all the night’s kings and queens. Our team managed the project from conception through execution supporting the hospitality suite and booth build out as well as on-site directing and producing. The content was edited in real-time and directly delivered to talent to further gain traction on the campaign and help drive tune-in and awareness for the show.

 

The Results:

Over 50 pieces of video content were produced for the activation. On TV One’s owned channels, content was viewed over 1.9M+ times across Instagram, Facebook and Twitter with over 380K+ likes and comments.

The content was also shared directly with talent which saw huge earned media results with an additional view count of 1.7M+ and 330K+ likes.

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