STN Digital Partnered With Topgolf to Develop a Multi-Platform Social Media Management Strategy
Our RoleContent + StrategySocial Media Management
Beginning in 2020, Topgolf partnered with STN Digital to expand their social footprint through content creation and social media management strategy. In continuation of our partnership, STN works with the Topgolf team to define their brand voice across platforms and establish key content pillars for Instagram, X, and TikTok.
How we helped TopGolf through social media management and content strategy
The STN team helped the Topgolf accounts tap into trending moments like the Super Bowl, Star Wars Day, and the Field of Dreams game. STN also worked to develop unique assets for each content pillar such as animated illustrations to announce new venues, augmented UGC compilations, and engagement play graphics. STN’s in-house production team also worked to capture high-quality social social content.
Over a 10 month period, the Topgolf Instagram account gained more than 35K new followers and had numerous overperforming content pieces. Topgolf TikTok videos amassed 11.6M views and the account grew by 169K followers over a five month period.