Beginning in 2020, Topgolf partnered with STN Digital to expand their social footprint through content creation and social media management strategy. In continuation of our partnership, STN works with the Topgolf team to define their brand voice across platforms and establish key content pillars for Instagram, X, and TikTok.

How we helped TopGolf through social media management and content strategy

The STN team helped the Topgolf accounts tap into trending moments like the Super Bowl, Star Wars Day, and the Field of Dreams game. STN also worked to develop unique assets for each content pillar such as animated illustrations to announce new venues, augmented UGC compilations, and engagement play graphics. STN’s in-house production team also worked to capture high-quality social social content.