How we utilized a TikTok Livestream for the tailgate

The STN team created a 20 minute livestream like no other, utilizing our creative team to develop custom motion graphics, originally produced content, and a complete edit of the run of the show. Our team worked directly with top talent @Tinx who has over 1.5M followers on TikTok, to film and edit segments during the livestream such as Tinx’s ranking of the most popular Super Bowl foods and the most dateable team mascots. STN worked with additional talent for the livestream including Josh Richards, AngryReactions, Emily Zugay, Alejandra Tapia, Noodle the Pug, and King Bach.

The results

TikTok was a significant engagement driver – the hashtag #TikTokTailgate, which was presented by Intuit TurboTax, garnered 953M views. The livestream was also featured in numerous outlets like Variety, Hollywood Reporter, Billboard, and Digital Music News.

The TikTok LIVE was streamed from @NFL, @TikTok, and @TheChainsmokers accounts. The livestream garnered 1.2M unique viewers with 7.8M+ impressions on promotional social content alone and 32.3M video views – generating over 26k new followers for the @NFL account.