CASE STUDY

STN Partners with the NFL and TikTok to Produce a TikTok Tailgate Livestream Ahead of Super Bowl LVI

STN Partners with the NFL and TikTok to Produce a TikTok Tailgate Livestream Ahead of Super Bowl LVI

Our Role

Content + StrategyLivestreamingVirtual Events

STN Digital partnered with the NFL to create a unique TikTok LIVE production to lead up to the pregame concert with the Chainsmokers for the 56th Annual NFL Super Bowl.

The STN team created a 20 minute livestream like no other, utilizing our creative team to develop custom motion graphics, originally produced content, and a complete edit of the run of the show. Our team worked directly with top talent @Tinx who has over 1.5M followers on TikTok, to film and edit segments during the livestream such as Tinx’s ranking of the most popular Super Bowl foods and the most dateable team mascots. STN worked with additional talent for the livestream including Josh Richards, AngryReactions, Emily Zugay, Alejandra Tapia, Noodle the Pug, and King Bach.

The TikTok LIVE was streamed from @NFL@TikTok, and @TheChainsmokers accounts. The livestream garnered 1.2M unique viewers with 7.8M+ impressions on promotional social content alone and 32.3M video views – generating over 26k new followers for the @NFL account.

@nfl TikTok Tailgate with @tinx?! WE’RE IN 🤩 @tiktok #tiktoktailgate #superbowl ♬ original sound - NFL
https://www.stndigital.com/wp-admin/post.php?post=1199&action=edit#

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