CASE STUDY
The United States vs. Billie Holiday Virtual Premiere

Our Role
Influencer MarketingLivestreamingVirtual EventsTo celebrate the premiere of The United States vs. Billie Holiday, STN Digital supported Hulu with a build for an in-world microsite that hosted exclusive interviews with cast and crew, behind-the-scenes moments including a look into the costuming, hair and makeup, and music for the film. The project also included a custom AR filter and virtual private screening for select members of the press, cast, and crew.
Project Features:
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Private screening event for select guests with DJ set from Va$htie
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Custom microsite that featured:
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Panel Q&As with with the movie’s cast and crew with moderators like Oprah Winfrey
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Behind-the-scenes look at the film’s costume and makeup design
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Production stills, custom art artwork gallery, and music room with songs from the soundtrack
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Custom AR Filter featuring “All of Me” by Billie Holiday
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Influencer booking + management
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Social media promotion
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Event activation
“It is our mission to design virtual events that bring elements of in-person events to life. This develops a sense of community and allows audiences to create meaningful relationships with the brands — whether that is through Q&As, live performances, or co-viewing experiences.”
— DENA MUEHLFELD, VP, PRODUCTION & CREATIVE