CASE STUDY

The United States vs. Billie Holiday Virtual Premiere

The United States vs. Billie Holiday Virtual Premiere

Our Role

Influencer MarketingLivestreamingVirtual Events

As part of our ongoing partnership with Hulu, STN supported the streamer by building an in-world microsite to celebrate the premiere of The United States vs. Billie Holiday. The microsite launched in 2021 and hosted exclusive interviews with cast and crew, behind-the-scenes moments including a look into the costuming, hair and makeup, and music for the film. The project also included a custom AR filter and virtual private screening for select members of the press, cast, and crew.

Project Features: 

  • Private screening event for select guests with DJ set from Va$htie

  • Custom microsite that featured:

    •  Panel Q&As with with the movie’s cast and crew with moderators like Oprah Winfrey

    • Behind-the-scenes look at the film’s costume and makeup design

    • Production stills, custom art artwork gallery, and music room with songs from the soundtrack

  • Custom AR Filter featuring “All of Me” by Billie Holiday

  • Influencer booking + management

  • Social media promotion

  • Event activation

“It is our mission to design virtual events that bring elements of in-person events to life. This develops a sense of community and allows audiences to create meaningful relationships with the brands — whether that is through Q&As, live performances, or co-viewing experiences.”

— DENA MUEHLFELD, VP, PRODUCTION & CREATIVE

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