CASE STUDY
StubHub Influencer Ambassador Program
Our Role
Influencer MarketingStubHub set out to show up in live entertainment culture in a way that felt natural, credible, and connected to real moments. The goal was to build sustained creator advocacy that positioned StubHub as a trusted gateway to unforgettable live experiences.
To make that shift, StubHub needed more than execution support. The brand required a partner to lead the strategy, own creator relationships, and manage a program at scale while maintaining both brand consistency and creator authenticity.
STN Digital built and operated a six-month Talent Ambassador Program designed to embed StubHub into the moments fans care about most. STN sourced, negotiated, and secured long-term ambassador agreements with creators across music, sports, and entertainment, then managed the program end to end. This included owning talent relationships, creative direction, and day-to-day operations.
Heading to Outside Lands this weekend thanks to @StubHub 🌁💕 pic.twitter.com/8JX7pwXXvL
— 🏁 (@concertleaks) August 7, 2025
STN Digital oversaw the full content lifecycle, including ideation, event-based storytelling, production, scheduling, and publishing. StubHub operated as editor-in-chief, providing strategic guidance and final approvals, while the program ran efficiently with minimal internal lift.
By anchoring creators in real event attendance through tickets, exclusive access, and live experiences, StubHub became part of the culture rather than an interruption within it. The result was an always-on creator presence that strengthened brand credibility, increased cultural relevance, and delivered long-term value beyond a single campaign window.
@mollyswhiting gsa meet up or the NYC @reneé concert? ••• #reneerapp #concert #livemusic #BiteMeTour #concertphotography @StubHub @Reneerapptour ♬ original sound - mollyswhiting
I’ve teamed up with StubHub to give away a pair of tickets to each night of Chappell Roan in Los Angeles! 🪄
— 🏁 (@concertleaks) October 8, 2025
To enter:
- Retweet
- Follow @concertleaks & @StubHub pic.twitter.com/7VxTTgV9Ch
Program Results
Over the course of the six-month program, STN Digital secured eight Talent Ambassadors and delivered over 130 unique pieces of content across music, sports, and entertainment. The program established a scalable, always-on creator model that extended StubHub’s presence beyond individual events and into consistent, culturally relevant storytelling.