CASE STUDY
STN Partners with Spotify for VidCon 2022 and Garners over 3M Views Through Social Media Management
Our Role
ProductionSocial Media ManagementSTN Digital partnered with Spotify as they entered VidCon, one of the largest creator and consumer conferences in the U.S, for the first time in 2022. STN helped Spotify position themselves as the go-to streaming service for Gen Z through a comprehensive social media management strategy and live coverage of the event.
How STN helped Spotify win Gen Z’s hearts through a Social media management strategy
With “you are what you listen to” as their main messaging area, Spotify’s presence at VidCon aimed to win Gen Z’s hearts with shareable, music-led zeitgeist moments that could only come from Spotify. In order to do this, the team at STN provided live coverage of the 2022 VidCon event, as well as a comprehensive content and strategy plan across multiple platforms including Instagram, TikTok, X, YouTube Shorts and Snapchat.
@spotify What song gives you main character energy? ✨ #VCUS22 ♬ original sound - Spotify
The Results
During the coverage of VidCon 2022, STN managed publishing a variety of content that aligned with Spotify’s narrative, as well as produced more than 50 pieces of live content that generated over 3M views across social platforms.