CASE STUDY

STN Launches CMA Summer Jam Through Social First Strategy

Our Role

Content + StrategyOn-site ProductionsSocial Media Management

The Country Music Association partnered with STN Digital to launch, promote, and drive tune-in to the first ever CMA Summer Jam on ABC. STN developed a digital and social strategy to generate awareness around Summer Jam and distinguish it from other CMA programs. STN also helped to promote on-demand and streaming options after the initial broadcast.

The team at STN developed a unified branding story that was eye-catching and vibrant to exude a summer feel across social to get fans excited and promote the end of summer special. This directly translated to concert lead up content, show tune-in graphics, on-site captures, talent-specific content, and post show assets.

STN worked on-site to create a behind-the-scenes tour, talent guitar pass, and additional promotional Instagram Reels to drive awareness and engagement.

Custom content in algorithm-optimized formats contributed to an impactful promotional campaign from start to finish. STN-created content generated 3.2 million video views and 263K engagements.

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