CASE STUDY

STN Introduces Elton John to a New Generation of Fans on TikTok, Garnering Over 1 Million Views

STN Introduces Elton John to a New Generation of Fans on TikTok, Garnering Over 1 Million Views

Our Role

Content + StrategySocial Media Management

Universal Music Group wanted to introduce Elton John’s iconic legacy to a new generation of fans via TikTok. They turned to STN Digital to develop engaging and exciting content and strategy for the platform. STN took a highly creative approach to re-engage existing fans, reach the LBGTQIA+ audience, and newer demographics on TikTok in a way that stayed true to the Elton John brand voice.

In effort to drive culture by carving out a space on the TikTok platform, STN gave current fans a fresh look at the king they know and love and introduced new fans to a modern take on Elton John’s legendary legacy.

The videos gained over 1.2 million views and 150K engagements.

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