CASE STUDY

STN Introduces Elton John to a New Generation of Fans on TikTok, Garnering Over 1 Million Views

STN Introduces Elton John to a New Generation of Fans on TikTok, Garnering Over 1 Million Views

Our Role

Content + StrategySocial Media Management

When Universal Music Group sought to introduce Elton John’s legendary legacy to a new generation of fans on TikTok in 2021, they partnered with STN Digital to craft a captivating strategy and engaging content. Recognized for our unwavering creativity and expertise, STN Digital embraced the challenge and delivered remarkable results that resonated with fans across demographics.

With a keen focus on preserving the authentic Elton John brand voice, STN Digital has been working to develop a highly creative journey to re-ignite the passion of existing fans and captivate newer audiences, including the LBGTQIA+ community. The initial objective was to carve out a space on TikTok that would both honor Elton John’s unparalleled legacy and introduce a modern twist to his timeless artistry.

Since the launch of Elton John’s TikTok, STN Digital has harnessed the power of TikTok to seamlessly blend creativity and innovation, presenting viewers with a fresh perspective of the Elton John that they know and love.

The Results

The videos garnered an impressive 1.4 million views while captivating the audience’s attention with over 150k engagements

By fostering a thriving digital community centered around Elton John’s music and artistic prowess, STN Digital successfully influenced cultural conversations and elevated the global presence of this music icon. The videos didn’t just gain views; they became a catalyst for shared experiences and impassioned discussions.

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