CASE STUDY

STN Helps Queen Grow Their TikTok Account to Over 2.2 Million Followers

STN Helps Queen Grow Their TikTok Account to Over 2.2 Million Followers

Our Role

Content + Strategy

In 2021, Universal Music Group was looking to launch a TikTok account for the prolific rock band, Queen. Universal turned to STN Digital to create content and strategy for the platform. Throughout our ongoing partnership, the team at STN has developed hundreds of unique content, helping the account amass over 1.9 million followers on TikTok.

What STN did to help Queen Grow their TikTok

STN focused on creating content that was both engaging and educational to introduce a new generation of followers to the iconic group. The account quickly gained traction by engaging in trends like:

Through influencer partnerships and activations, STN helped Queen generate exciting and on-trend content that’s garnered nearly 8 million engagements and over 45 million views. With STN’s creative strategy, Queen’s TikTok account grew by 6.2K followers a day amassing 2.2 million new followers.

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