Universal Music Group was looking to launch a TikTok account for Queen and turned to STN Digital to create content and strategy for the platform. The team at STN developed over 30 pieces of unique content and helped the account amass over 1.9 million followers on TikTok.

What STN did to help Queen Grow their TikTok

STN focused on creating content that was both engaging and educational to introduce a new generation of followers to the iconic group. The account quickly gained traction by engaging in trends like:

• Without Telling Me

• Group Chat

• Vibing with John Deacon

• Word Association

Through influencer partnerships and activations, STN helped Queen generate exciting and on-trend content that’s garnered nearly 8 million engagements and over 45 million views. With STN’s creative strategy, Queen’s TikTok account grew by 6.2K followers a day amassing 2.2 million new followers.