CASE STUDY

STN Helps Indiana Pacers Capitalize on Big Game Moments

STN Helps Indiana Pacers Capitalize on Big Game Moments

Our Role

Content + StrategySocial Media Management

For the last several years, The Indiana Pacers and STN have worked together to excite and engage fans. The 2020-2021 season was no different.  To capitalize on the success of the season, STN became a seamless extension of the Pacers’ internal team and provided unique social content to help fans feel connected to the team during the bubble season.

The team at STN was on standby to help the Pacers capitalize on big moments through content ideation and strategy along with best-in-class social assets. Content overperformed throughout the season; the earned edition static carousel overperformed 1.5x on Instagram and the Caris LeVert welcome back hero graphic earned an overperforming score of 14.71x on X.

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