CASE STUDY

Only Murders In the Building TikTok Watch Party with Selena Gomez

Only Murders In the Building TikTok Watch Party with Selena Gomez

Our Role

Influencer MarketingLivestreamingVirtual Events

As part of a budding partnership, STN Digital collaborated with Hulu in 2016 to create a teaser and 30 minute TikTok livestream with Selena Gomez to promote the final episode of S1 of Only Murders in the Building. To generate excitement and drive tune-in for the season finale, STN worked with Hulu and Selena Gomez to produce an interactive watch party complete with an episode livestream and fan Q&A.

The results of the Selena Gomez TikTok Watch Party

The team at STN handled all production aspects including remote equipment, talent direction, platform best-practices, graphic treatments, and editing. The watch party generated nearly 476K unique views and the teaser captured 1.6 million+ views with pickup from numerous media outlets including:

Selena Gomes during the TikTok live
graphic for the tiktok live
Selena Gomes during the TikTok live

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