STN Digital partnered with Hulu to create a teaser and 30 minute TikTok livestream with Selena Gomez to promote the final episode of S1 of Only Murders in the Building. To generate excitement and drive tune-in for the season finale, STN worked with Hulu and Selena Gomez to produce an interactive watch party complete with an episode livestream and fan Q&A.

The results of the Selena Gomez TikTok Watch Party

The team at STN handled all production aspects including remote equipment, talent direction, platform best-practices, graphic treatments, and editing. The watch party generated nearly 476K unique views and the teaser captured 1.6 million+ views with pickup from numerous media outlets including: