CASE STUDY

On Her Turf: Social Media Management

On Her Turf: Social Media Management

Our Role

Full Service / Agency of RecordPaid MediaSocial Media Management

As the official agency of record, STN Digital worked as a seamless extension of the On Her Turf (OHT) internal team. STN established OHT as go-to resource for all things related to exceptional women in sports and helped to develop the brand’s tone and voice, growing the account from the ground up surpassing 100K followers.

“Through cohesive branding, unique access to female athletes and an inclusive brand voice, STN helped OHT build a welcoming, supportive space for fans and athletes at all levels.”

— THERESA LEBLANC, VP, CLIENT OPERATIONS

STN provided around-the-clock management that included:

  • Daily posting

  • Live event coverage

  • Breaking news

  • Custom creative

  • Strategy

  • Paid media

The dedicated team of social media managers, creatives, and strategists at STN helped grow OHT’s Instagram followers to over 100K through weekly analytics updates, partnerships, giveaways, and a three-part paid media campaign leveraging custom audiences and creative testing.

STN was instrumental in growing the OHT account and positioning it as a go-to resource. The team battled through the unpredictable year that was 2020, pivoting quickly through many obstacles such as a global pandemic, cancellation of the Olympics and nearly all live sports, social justice protests, contentious presidential election, and still managed to hit the 100K follower goal.

By the Numbers:

  • Increased OHT’s Instagram followers by 60%

  • Over 3 million engagements on Instagram

  • Over 2 million Instagram Story views

  • Monthly engagement rate on Twitter exceeded the industry standard over 650%

  • Over 35% average monthly follower growth on Twitter

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