CASE STUDY
NBC Sports: On Her Turf Paid Social Evergreen Campaign
Our Role
Paid MediaThe ask—
NBC Sports asked STN Digital to help grow On Her Turf’s Instagram following, a women’s empowerment account focused on highlighting women in sports. In order to increase their following, STN worked with the On Her Turf team to develop a paid social strategy to expand the brand’s reach and convert new users into followers
The work—
STN helped On Her Turf exceed follower growth goals by implementing a three-part approach plan leveraging custom audiences and creative testing.
The results—
The team at STN hit On Her Turf’s follower growth goals by running a series of A/B tests that helped to generate over 3.1 million engagements and exceeded view rate benchmarks over 25%. STN exceeded cost-per-follower and total follower growth by goals by 7% and over 64% of December followers were attributed to paid.