CASE STUDY

NBC Sports: On Her Turf Paid Social Evergreen Campaign

Our Role

Paid Media

The ask—

In 2017, NBC Sports reached out to STN Digital to help grow On Her Turf’s – a women’s empowerment account highlighting women in sports – Instagram following. To increase its following, STN worked with the On Her Turf team to develop a paid social strategy to expand the brand’s reach and convert new users into followers.

The work—

STN helped On Her Turf exceed follower growth goals by implementing a three-part approach plan leveraging custom audiences and creative testing.

The results—

The team at STN hit On Her Turf’s follower growth goals by running a series of A/B tests that helped to generate over 3.1 million engagements and exceeded view rate benchmarks over 25%. STN exceeded cost-per-follower and total follower growth by goals by 7% and over 64% of December followers were attributed to paid. Today, On Her Turf boasts over 200k followers. 

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