CASE STUDY

Jennifer Lopez & Alex Rodriguez: Social Command Center

Our Role

On-site Productions

The ask—

Create a social command center to present social data and trends in an impactful way for Jennifer Lopez Entertainment and A-ROD Corp. The team was looking to showcase their brand’s digital presence, engage with fans, and gather takeaway insights to optimize strategy all while making sure the information is easily accessible and visible to the entire team.

The work—

STN designed and implemented a custom LED data visualization wall to support social teams with real-time data, tracking, and updates for the brand’s social media handles across Facebook, Twitter, Instagram, YouTube and TikTok.

Through an in-depth social audit, STN recommended showcasing the following social insights:

  • Daily Activity

  • Follower Growth + Total Follower Count

  • Audience Reach

  • Channel Insights + Engagement

  • Social Interactions + Heat Maps

  • Top Performing Posts

  • Social Conversations

  • Verified Mentions +  Hashtag Mentions

  • Relevant Endorsement Posts

The STN team designed the screen output to reflect the aesthetics of their brands and seamlessly integrate into their workplace.

The results—

STN developed a fully customizable solution that can tell stories through social visualization in an impactful way. The screens are functional in both single view mode as well as full command center. Additionally, the content is updated in real-time so that their team is able to see the conversation as it happens, connect with fans and optimize their social strategy.

To find out more about this partnership or how STN can help your brand, fill out the form below!

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