How STN Brought The iHeart Country Music Festival To Theaters With Strategic Paid Media and Influencer Marketing
Our RoleInfluencer MarketingPaid Media
Our ongoing partnership with Joe Hands Promotion began with one big idea: bring one of the largest country music festivals to fans nationwide. So, when they asked STN to help promote the electrifying theater experience of the iHeart Radio Country Music Festival, we dove right in!
Bringing the iHeart Country Music Festival To Theaters Nationwide
With only a two-week window to execute and a shrinking pool of available audiences, our extensive expertise in optimal paid media strategies and influencer marketing made us the number one choice for Joe Hands Promotions.
Despite the added pressure of time and increased costs, we immediately got to work, developing a robust multi-phase paid strategy that would not only spread awareness of the iHeart Country Music Festival theater experience but also convert that awareness to website traffic and conversions.
Our Initial Focus was Hyper-Targeting
Strategic hyper-targeting allowed us to optimize our reach and performance in key markets at every level. We navigated the intricate audience landscapes with a fine-tooth comb and consistent testing to ensure we hit the most valuable markets.
As we continued testing, we shifted between the most cost-efficient platforms and geographic combinations for peak performance. To compliment our paid efforts and further drive awareness, we promoted influencer content in addition to traditional branded static and video assets.
STN strategized a robust paid media campaign with influencer collaborations in under two weeks, exceeding all client expectations. We delivered over 64k clicks to the site at just over 170% of the initial projected volume and beat the benchmark for traffic costs across Meta and Google properties by 45%.