STN Digital partnered with Hulu to support the launch and increase awareness around their new  original film, The Princess through an influencer marketing campaign.Joey King stars in this action-packed female empowerment film set in medieval times. The STN team worked closely with key influencers including Lawrence Becker, Megan Cruz, and Bobbi Miller to get fans excited about the film and they did so by creating content designed to educate their followers about the film and encourage them to tune-in.

Our team strategically had each influencer create varying types of content such as custom reviews and even a creative motion post. These unique pieces of content helped expand reach to their audiences and ultimately produce engagement above industry standards.

Learn more about our Influencer Marketing services here: https://www.stndigital.com/services/influencer-marketing/

How STN Garnered 1.32M in reach through an Influencer Marketing Campaign for Hulu’s The Princess

STN worked with Hulu to showcase early-access content from their new movie, The Princess on TikTok and Instagram. To do this, our team carefully chose three talented influencers who had extensive experience in content creation along with varying audiences to ensure diversity in reach for the film.

Lawrence Becker, who has a following of 1.9M across TikTok and Instagram, is a stop motion artist who put together an incredible visual recreation of a scene from the film. This creative motion piece was loved not only by his followers, but also received praise from the star of the film Joey King as she posted it to her Instagram Story. Lawrence also shared a behind the scenes of making Joey King come to life in his stop motion graphic that received over 10K likes on TikTok.