CASE STUDY

Hulu: Summer TCAs

Hulu: Summer TCAs

Our Role

Production

The ask—

Hulu asked STN Digital to build out an activation to generate high-quality, shareable content that was engaging for talent and adaptable for the variety of shows present during the Summer TCAs.

The work—

STN created an infinite illusion activation where talent walked through a never-ending hallway of doors, tying together Hulu’s brand initiative “It’s a Trap.” STN Digital provided mood boards, designed and developed the set, managed the on-site activation and edited content allowing talent to post in real-time.

Our team created a seemingly endless looping video of talent as they made their way through the activation and walked in and out of shots allowing them to interact with the build in a unique way that also kept viewers engaged. STN used a variety of video templates applying camera tricks to keep the footage exciting for groups and individuals entering the activation

The results—

STN produced live on-site content for shows including Wu-Tang: An American Saga, Four Weddings and a Funeral, Dollface, Reprisal, Looking for Alaska and more. Hulu, talent, and shows posted content on their social channels earning 1.3 million+ views on Instagram.

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