Hulu: Summer TCAs
Hulu asked STN Digital to build out an activation to generate high-quality, shareable content that was engaging for talent and adaptable for the variety of shows present during the 2019 Summer TCAs.
STN created an infinite illusion activation where talent walked through a never-ending hallway of doors, tying together Hulu’s brand initiative “It’s a Trap.” STN Digital provided mood boards, designed and developed the set, managed the on-site activation and edited content allowing talent to post in real-time.
Our team created a seemingly endless looping video of talent as they made their way through the activation and walked in and out of shots allowing them to interact with the build in a unique way that also kept viewers engaged. STN used a variety of video templates applying camera tricks to keep the footage exciting for groups and individuals entering the activation
STN produced live on-site content for shows including Wu-Tang: An American Saga, Four Weddings and a Funeral, Dollface, Reprisal, Looking for Alaska and more. Hulu, talent, and shows posted content on their social channels earning 1.3 million+ views on Instagram.