The ask—

Hulu asked STN Digital to build out an activation to generate high-quality, shareable content that was engaging for talent and adaptable for the variety of shows present during the 2019 Summer TCAs.

The work—

STN created an infinite illusion activation where talent walked through a never-ending hallway of doors, tying together Hulu’s brand initiative “It’s a Trap.” STN Digital provided mood boards, designed and developed the set, managed the on-site activation and edited content allowing talent to post in real-time.

Our team created a seemingly endless looping video of talent as they made their way through the activation and walked in and out of shots allowing them to interact with the build in a unique way that also kept viewers engaged. STN used a variety of video templates applying camera tricks to keep the footage exciting for groups and individuals entering the activation