FX: Breeders Season 2 Social Campaign + Content Creation
Our RoleContent + StrategySocial Media Management
Fresh off the heels of their season 1 success, FX was looking for a partner to develop an exciting creative social campaign and drive awareness to the 2021 season 2 premiere of Breeders. STN hit the ground running, helping FX tap into their target audience through relatable, witty, and engaging content throughout the season.
The team at STN brought the show to life online with countdown graphics, character bio cards, static quote cards, meme videos, and an A-Z parenting series. Fans loved engaging with the content which saw an interaction rate 1000% higher than the industry average. The Breeders Instagram account grew by 35% over the course of the campaign.
Character Bio Card Meme Videos
Overperforming Score: 2.01x Overperforming Score: 56.71x
Interaction Rate: 22.17% Interaction Rate: 480.95%
To find out more about our partnership with FX or how STN can help your brand, fill out the form below!