CASE STUDY
TBS: Friends 25th Anniversary Livestream
Our Role
Content + StrategyLivestreamingVirtual EventsThe Ask:
WarnerMedia wanted a fun and engaging way to ignite the FRIENDS fanbase for the show’s 25th anniversary and asked STN Digital to plan and execute a Twitter livestream with corresponding assets— helping to make the moment memorable while actively engaging the audience to interact with content and boost engagement.
The Work:
Keeping the content and execution on theme, the team at STN developed a trivia game to actively engage viewers during the livestream while also playing to iconic moments and footage all FRIENDS fans would enjoy.
STN produced a well thought out, fan-centric livestream as well as a pre-shoot on the Warner Brothers Studio Lot. Our team even hired a miniature set builder to build out a replica of Monica’s apartment which was filled with adoptable rescue kittens from Best Friends Animal Society in Los Angeles to entertain our viewers while they were getting their trivia answers in.
STN provided a team of 22 people on the ground from the executive producer, hosts, set builders, tech directors, audio techs, and teleprompter operators and pulled off an incredible trivia show that all FRIENDS fans ate up!
The Results:
The extremely successful livestream accumulated 2.1M+ views with 1.85M+ unique viewers— 80% of these live. The livestream tweet alone brought in over 7,000 engagements with a 6% engagement rate— performing 154 times over the average tweet for the TBS account during this time frame.