CASE STUDY

Focus Features: Promising Young Woman

Focus Features: Promising Young Woman

Our Role

LivestreamingVirtual Events

The ask—

Focus Features tasked STN Digital to create a built-out microsite to host the virtual premiere of their new film, Promising Young Woman. The site required a secure login process for the exclusive, invite-only list and capabilities to host a live panel Q&A with the film’s lead/executive producer Carey Mulligan, and Director, Emerald Fennell.

The work—

Through our partnership, STN built and designed a custom microsite that included a secure screening platform in partnership with Screener’s Passport as well as a secure login process with 2FA.

In addition to hosting the film’s premiere in 2020, the site included a production stills gallery, a donation tool benefitting RAINN- the nation’s largest anti-sexual violence organization, outlinks to the soundtrack, and a live musical performance with Cyn. A virtual photo booth was integrated directly into the site for guests to utilize during the intermission before the panel Q&A.

STN’s professional technical team provided support for the live panel Q&A through virtual green rooms and one- on-ones with talent. STN’s team created best practices and how-to guides for talent and hosted a virtual room for producers and talent reps to review the recording.

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