CASE STUDY
How STN Increased Awareness and Attendance for the CMA Fest with Social Content from Country Music’s Biggest Stars
Our Role
ProductionSTN Digital partnered with the Country Music Association to increase brand awareness and promote attendance for the annual CMA Fest. We worked closely with the Country Music Association on the creative direction of the content leading up to the event, the live festival, and the broadcast of their annual CMA Fest.
The CMA Fest is a 4-day festival with a roundup of all country music’s biggest stars. Our team provided on-site production, developed a content strategy, and utilized social media management to increase brand awareness, festival attendance, and viewership for the CMA Fest.
How STN increased brand awareness for the CMA Fest through on-site production and a content strategy
For the first time ever, we sent our team on-site to Nashville to capture the live CMA festival and all the behind-the-scenes footage with various artists and musical groups. Our team captured great on-site content and special moments with CMA talent.
From playing Never Have I Ever to Quick Hit Questions, we captured all the exciting moments for fans and turned that footage into promo videos to be utilized across various social platforms to help increase viewership for the broadcast.
In addition, STN worked closely with the CMA team on creative direction and branding for the CMA Fest. Our team then developed an engaging content strategy that was designed to create excitement and promote attendance.
This included creating original content like Ask Another Artist where country stars asked the burning questions they wanted to know about each other. And fans got all the tea including Darius Rucker asking Luke Bryan how he squeezes into his skinny jeans!
Our team helped excite the fans with social media management for all of CMAs social platforms before and during the event including countdowns, event 101 posts, and artist outtakes.
The Results:
STN Digital created over 70 unique pieces of social content for CMAs platforms garnering over 3.5M impressions and 92.4K engagements.