C&C by Clean & Clear: Influencer Campaign
Our RoleContent + StrategyInfluencer MarketingProduction
Clean & Clear was looking for a way to boost their launch for their new line, C&C by Clean & Clear, through an influencer campaign with Debby Ryan. Our team partnered with Blended Strategies and their production partner to make this campaign come to life by creating a variety of 30 second video pieces, GIFs and stills so both Clean & Clear and Debby Ryan could post organically on their feeds.
Our team brainstormed and presented the creative concepts for the campaign and worked with their team to refine the concepts for the shoot. From there, we took the pitch and built out a shot list and wrote out creative direction. We assisted with scripting and scouted a location to capture various content for Debby Ryan and C&C by Clean & Clear to use on their social feeds. Our team was on set and directed, produced and edited all deliverables. We also worked closely with Debby to make sure the content felt organic and true to her voice and style.
Our team delivered several rounds of stills, short videos, boomerangs and GIFs for Debby Ryan as well as C&C by Clean & Clear to post on their social feeds to promote the launch. Between two posts by Debby Ryan alone, the content received over 1M engagements.