CASE STUDY

AEW on TNT: AEW Dynamite Awards

Our Role

Content + StrategyLivestreamingVirtual Events

The ask—

After partnering with All Elite Wrestling for several years, AEW sought out a partner to help them celebrate their fans throughout the pandemic. AEW on TNT continued to see strong viewership and loyalty from their large fanbase and wanted to find a way to give back. STN Digital proposed creating the first annual AEW Dynamite Awards to celebrate the stars of All Elite Wrestling and the top viral moments over the past year voted on by the fans, for the fans.

The reliance on fan engagement for this awards show made it unique and special. The remote event was livestreamed via the Bleacher Report app and later made available on TNT’s YouTube and social channels in addition to B/R & B/R Live.

The work—

STN Digital executed the remote livestream campaign from start to finish and handled all aspects of production including run of show development, scripting, creative segments, and branding package. Additionally, STN Digital supported fan voting and a promotional social campaign with live social coverage during the event.

The creative team at STN developed key art for the show including star billboards, lower thirds, transition slides, award envelopes, and custom award statue. The team also designed social creative to showcase award categories and clips. STN supported a branded microsite that allowed fans to vote in 11 nomination categories like Best Moment on the Mic, Breakout Star Male & Female, and Biggest WTF Moment and have their voices heard.

The awards show featured 10 virtual presenters including Shaq, Camille Kostek, and Curtis Granderson and was hosted by Tony Schiavone and Britt Baker. STN’s professional technical team managed all aspects of production from presenter recordings to final edits and programmed the show on social.

Of those virtual presenters, Shaq took his time to not only present his category but also threw out a challenge to Cody Rhodes. With this rivalry brewing, Cody and Shaq confirmed this match as a Tag Team with Jade Cargill and Red Velvet. Thanks to the AEW Awards, one of the biggest fights was concocted and aired on March 3, 2021 on AEW Dynamite.

The results—

Fans loved the virtual livestream and were eager to engage! The awards show saw a combined 261.5K video views and 87.9K fan engagement across platforms. There were over 1.8K X conversations about the awards.

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