SAN DIEGO, CA — October XX, 2025 — STN Digital, the leading social agency behind some of the biggest names in sports and entertainment, has teamed up with analytics and measurement platform Zoomph to unveil the 2025 WNBA Season Social Rankings, spotlighting which teams and players made the biggest impact across social media. Together, STN and Zoomph combined industry-leading creative strategy and next-level data insights to measure fan engagement, brand growth, and social media return on investment for the league.

The findings highlight the Indiana Fever as the clear leader, generating over $55 million in social value across more than 38 million engagements and 1.16 billion impressions this season. Social Value represents the total estimated media value of a social post, based on impressions, video views, and engagements – it reflects the equivalent cost required to reach the same audience through paid advertising. Powered by Caitlin Clark and with the support of STN, the Fever topped the charts on every major platform—Instagram, X (formerly Twitter), Facebook, and YouTube—cementing their status as the league’s most influential digital brand.

Top Performing Teams by Social Value

1. Indiana Fever – $55M
2. Dallas Wings – $8.6M
3. Minnesota Lynx – $7.6M
4. Las Vegas Aces – $7.5M
5. Chicago Sky – $6.3M

The analysis, covering content from May 16 to September 11, 2025, evaluated official team-owned social channels across all major platforms. Key Insights from the 2025 Season:

• The number one team this season, The Fever, didn’t just rely on highlights and the star power of Caitlin Clark and Sophie Cunningham; they built momentum with strong creative and social franchises that amplified hype and elevated team identity.
• Static Content Dominates: Photos and graphics outperformed videos on X and Facebook, driving nearly 2x higher engagement per post.
  
• Star Power Reigns: Caitlin Clark and Sophie Cunningham appeared in 16 of the top 20 Facebook posts, underscoring how star visibility fuels audience interaction.
  
• Breakout Growth: The Dallas Wings led all teams in year-over-year growth with a 505% increase in engagement and a 344% spike in social value powered by the excitement around the No. 1 overall pick in the 2025 WNBA draft and 2025 Rookie of the Year, Paige Bueckers

“The WNBA’s incredible momentum shows no signs of slowing down, as the league continues to shatter attendance and social engagement records driven by excitement around the game by both diehards and casual fans,” said David Brickley, CEO of STN Digital. “This year’s data shows that fans aren’t just watching—they’re actively participating, celebrating, and amplifying the league’s culture online. These insights help teams and brands build stronger communities through smarter, data-backed creative.”

“Every scroll, view, and engagement is currency in today’s attention economy – and the WNBA is thriving,” said Amir Zonozi, CEO and Co-Founder of Zoomph. “The WNBA continues to grow in relevance, capturing the attention of younger and more diverse audiences across every platform. By pairing our measurement technology with STN’s creative excellence, we’re able to contextualize that impact and continue charting how the game’s influence and value grow year after year”

About STN Digital

STN Digital is the leading social-first marketing agency trusted by the top sports and entertainment brands worldwide. STN specializes in launching brands and building highly engaged audiences through strategic storytelling and digital innovation. From social media strategy to content production and influencer activations, their expertise has helped world-class organizations establish a commanding social presence, achieve remarkable growth, and build iconic digital brands. Learn more at www.stndigital.com.

About Zoomph

Zoomph is a sports and entertainment analytics platform that helps brands, teams, and agencies measure the impact of sponsorships and fan engagement across social media and live broadcasts. Its core capabilities center on AI-powered logo and asset detection, audience analytics, and real-time reporting that quantify how often, how prominently, and in what contexts brand partners appear across digital and broadcast content. Zoomph enables rights holders and sponsors to assess ROI, benchmark against competitors, and make data-driven decisions to optimize partnerships and fan engagement strategies. Learn more at www.zoomph.com.