December 16, 2025
WNBA Social Media Rankings: Which Team Is Driving the Most Social Value?
The WNBAโs growth is not just happening on the court. It is playing out every day across Instagram feeds, TikTok timelines, and real-time conversations on X.
Teams are no longer posting just to stay active. They are building communities, driving cultural moments, and generating real business impact through social.
So which teams are leading the way?
Here is how WNBA teams stack up, ranked by Social Value, a metric that estimates the dollar value generated from social media engagement and impressions.
10. Seattle Storm
Social Value: $3.16M
9. Phoenix Mercury
๐๐๐ซ๐๐ฎ๐ซ๐ฒ ๐๐จ๐ฆ๐๐ง๐ญ โ๐๐: ๐๐จ๐ซ๐ ๐ญ๐ก๐๐ง ๐ ๐๐๐ ๐ฅ๐ข๐ง๐
— Phoenix Mercury (@PhoenixMercury) December 13, 2025
โThis Is Mercury Basketballโ became more than words we sayโit became the heartbeat of our season. Through joy, community, and the game we all love, this campaign brought our identity to life in every momentโฆ pic.twitter.com/s0kodcZY6i
Social Value: $3.75M
8. Golden State Valkyries
@valkyries With or without a shoe, Tip will find a way to get it done ๐ #funny #wnba #meme โฌ original sound - Valkyries
Social Value: $4.39M
7. Los Angeles Sparks
Social Value: $5.53M
6. New York Liberty
thatโs our girl tho!๐ค๐คฃ pic.twitter.com/ASpd2bqh5q
— New York Liberty (@nyliberty) December 7, 2025
Social Value: $5.70M
5. Chicago Sky
@chicagosky heard it was WNBA Assists Week ๐
โฌ original sound - Chicago Sky
Social Value: $6.35M
4. Minnesota Lynx
Social Value: $7.54M
3. Las Vegas Aces
AโNOTHER ONE โจ๐
— Las Vegas Aces (@LVAces) December 10, 2025
The MโVP has been named @AP Female Athlete of the Year!
Congratulations, @_ajawilson22! pic.twitter.com/CMwXi6WEN8
Social Value: $7.64M
2. Dallas Wings
@dallaswings Second try was the charm ๐คฃ
โฌ original sound - Dallas Wings
Social Value: $8.61M
1. Indiana Fever
Social Value: $55.04M
The gap at the top is impossible to ignore.
Indiana Feverโs social performance sits in a category of its own, driven by massive engagement, viral moments, and consistent visibility across platforms. Their social presence is commercially powerful.
Teams like the Aces, Lynx, Sky, and Liberty continue to show how sustained storytelling, star-driven moments, and strong brand voices translate into meaningful value over time.
The takeaway is clear. Social media is no longer a supporting channel for the WNBA, iIt is a growth engine.
To see the full data, deeper insights, and how WNBA social performance compares across teams and platforms, download the WNBA Social Media Report.