Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women’s sports.

Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women’s sports today.

This episode covers:

• Why authenticity beats “code‑switching” in content and leadership
• How TOGETHXR scaled without traditional paid marketing
• The modern economics of women’s sports and fan growth
• What brands get wrong when they try to “hijack” culture
• Why storytelling and community matter more than follower counts
• How to create partnership content that’s additive — not intrusive