David Brickley, CEO of STN Digital, takes the stage to tackle a topic that impacts every team, league, athlete, brand, and sponsor in sports – why so much sponsored content misses the mark and how to fix it.

Drawing from more than a decade of experience working across the sports ecosystem, David breaks down real-world examples from brands like Amazon Prime, Fanatics, Royal Kingdom, CarMax, Castrol, and more to show what drives fan engagement and what gets brands ignored.

At the center of the presentation is David’s F.A.N.S. Framework, a practical approach for creating sponsored content that fans actually want to watch, share, and engage with.

Download the free F.A.N.S. Framework and sponsorship education template here: https://www.stndigital.com/fans-framework/