Chris Sully, Marketing Manager at Funko, the world’s leading creator in pop culture collectibles joined us for this episode of the Business of Social. Funko holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect. Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product they can market to their fans. Chris discusses some of the different strategies Funko uses to engage with their community on different platforms and how they can use that data and information to give their fans what they want.