How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊

Key Topics Covered:

• Why CMOs and CFOs often overlook upper funnel impact
• The difference between performance marketing and organic social
• How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value
• The importance of brand lift studies, surveys, and audience quality
• How strong organic content powers your entire marketing ecosystem

Whether you’re fighting for buy-in, defending your budget, or just want clearer reporting—this episode breaks down exactly how to track the untrackable.

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital