🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports.

📺 In this episode:

–The real reason Scripps bet on women’s sports (before the Caitlin Clark effect)

–How her team launched a WNBA national broadcast deal in just 6 weeks

–Why social media attribution is hard—but essential

–What it takes to move from CMO to GM –

-The #1 trait every great marketer must have

From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience.