Neeta got her start in the digital and social media world at the Dallas Cowboys. She then transitioned to ESPN working in their social media department as an associate producer and manager for a little over 4 years. Her experiences in social brought her to IGN Entertainment as the Director of Social Content and Strategy where she continues to innovate and change the game every day. On this episode, Neeta dives into the differences in working in the sports and gaming/entertainment industry, how to handle the pressure of driving social in sports, and where social is headed.