🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count. David Brickley sits down with Tyler Beadlescomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth. 📱 This episode covers:

• Why the Fever’s draft-day animation became a full content franchise
• How to create branded content fans actually want to engage with
• The shift from follower-based goals to recommendation-based success
• What TikTok’s algorithm changes could mean for global reach
• How to build marketing that wins—regardless of your team’s record