How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers?  If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager at Stubhub.  On today’s show we focus on the importance of the customer journey, what the average buyer experiences and how to effectively track and utilize data.